Apple expanding live stream event to Twitter


Apple has been promoting this week's press event on Twitter. Not only with a promoted tweet, but Apple will also stream the event on Twitter.

Many had been speculating the event would live stream on Twitter, due to the wording Apple is using in its latest Promoted Tweet about the event.

The tweet asks users to sign up for "updates" on event day and follow the action on Twitter via the #AppleEvent hashtag. While Apple has run Twitter ads before, including to those that remind users to tune in and watch, the tweet’s wording this time had hinted that the action may be live streamed on Twitter.

Instead of saying "follow" the event on Twitter, the tweet says "…watch the #AppleEvent live on Twitter."

I noticed this in my stream and thought it was interesting Apple is putting extra marketing muscle behind its event. Both in marketing the event beyond press invites, but also expanding the availability of the live stream to other platforms.