April 17th 2012
By Mike Flaminio
Tuesday Apple posted two new celebrity ads to YouTube with Samuel L Jackson and Zooey Deschanel. The ads started airing earlier in the week. Both ads feature the actors using Siri in their homes.
Using celebrities isn't unheard of for Apple, but it's the first time in at least recent history they used someone other than a musician. Previously Apple used silhouetted video of musicians to cross promote iTunes and iPods with the artist's music. Those artists included Bob Dylan, U2, Eminem, Jet, and others.