Vogue Profiles Ive

October 2nd 2014

An interesting piece of Johny Ive. There are not many features on Ive and this has some interesting tidbits about the new watch and other things. A couple parts I enjoyed:

Work is conducted behind tinted windows, serenaded by the team's beloved techno music, a must for the boss. "I find that when I write I need things to be quiet, but when I design, I can't bear it if it's quiet," he says. Indeed, the design team is said to have followed an unwritten rule to move away from their work whenever the famously brusque Jobs entered the studio and turn up the volume so as to make his criticisms less audible, less likely to throw them off course.

"He's not distracted by any veneer of glamour," says Tang, who remarks on his friend's thoughtfulness. On a recent birthday, Tang received two finely crafted wooden boxes containing large, engraved, Ive-designed ashtrays--Tang loves cigars--constructed from the next-generation iPhone material. "It was like getting the monolith in 2001: A Space Odyssey," Tang says.