HBO Now official announced for Apple devices
March 9th 2015
Apple and HBO jointly announced HBO Now, the standalone streaming service for its HBO Go service. The service will launch in April for $14.99/month. HBO Now will give people an option to watch HBO content without a cable subscription. HBO Now will be available on iOS devices and Apple TV.
It's been known this service has been in the works for some time, but is still a big deal. For decades the HBO has been tied at the hip to cable companies who basically acted as their sales and marketing arm. Going out on their own is a big step towards decoupling content from distribution.