HBO Now official announced for Apple devices


Apple and HBO jointly announced HBO Now, the standalone streaming service for its HBO Go service. The service will launch in April for $14.99/month. HBO Now will give people an option to watch HBO content without a cable subscription. HBO Now will be available on iOS devices and Apple TV.

It's been known this service has been in the works for some time, but is still a big deal. For decades the HBO has been tied at the hip to cable companies who basically acted as their sales and marketing arm. Going out on their own is a big step towards decoupling content from distribution.