Tim Cook on internal collaboration and the customer experience


There are a lot of good quotes in this Fast Company interview of Tim Cook. Here's a good one one on internal collaboration and how it translate into a better customer experience:

We've turned up the volume on collaboration because it's so clear that in order for us to be incredibly successful we have to be the best collaborators in the world. The magic of Apple, from a product point of view, happens at this intersection of hardware, software, and services. It's that intersection. Without collaboration, you get a Windows product. There's a company that pumps out an operating system, another that does some hardware, and yet another that does something else. That's what's now happening in Android land. Put it all together and it doesn't score high on the user experience.

Steve recognized early on that being vertical gave us the power to produce great customer experience. For a long while, that was viewed as crazy logic. More and more people have opened their eyes to the fact that he was right, that you need all those things working together.