Wired on the Apple Watch origins


David Pierce for Wired

Our phones have become invasive. But what if you could engineer a reverse state of being? What if you could make a device that you wouldn't--couldn't--use for hours at a time? What if you could create a device that could filter out all the bullshit and instead only serve you truly important information? You could change modern life. And so after three-plus decades of building devices that grab and hold our attention--the longer the better--Apple has decided that the way forward is to fight back.

Some interesting tidbits that Apple obviously is wanting to drip up as the Apple Watch launch is nearly here.