Report suggests Apple Music attracted 10M users


Citing industry sources, Hits Daily has a rumor that Apple Music has attracted 10 million users within a month of launching. The report further suggests that the music labels are surprised at the quick start for the new streaming music service.

Of course, Apple is running an extended free preview, so none of those are actually paying customers. The real appeal of Apple Music will better known when by how many free trials are converted to paying accounts.

For perspective, Spotify reports that it has 75 million total accounts, but only 20 million are paying subscribers.