Tim Cook on Apple's diversity efforts


As you can see, we're working hard to expand our recruiting efforts so we continue hiring talented people from groups that are currently underrepresented in our industry. We're supporting education with programs like the Thurgood Marshall College Fund to help students at historically black colleges and universities find opportunities in technology. ConnectED is bringing our technology to some of the most economically disadvantaged schools and communities in the United States, so more people have the opportunity to pursue their dreams. We're also hosting hundreds of students at our annual developer conference, and we're setting up new programs to help students learn to code.

I think a company will always win when they invest in people. Whether developing their current employees, but also outreach to develop future employees. This is the difference between genuinely trying to move the needle on diversity vs just hiring quotas.