Napster: Back to the drawing board


USA Today is carrying morning-after rankings of this year's SuperBowl ads. Several straight Pepsi ads placed well, including one Top 10 entry.

Further, the Pepsi / iTunes "singing bottle" ad placed at No 27, whereas the counterpart "Gwen Stefani / Eve" variant landed at No 45.

Neither ad can be said to have garnered the interest Pepsi and Apple may have desired. Nevertheless, a fairly respectable showing in the hit-n-miss gambit that is SuperBowl advertising.

Going, going... gone?

However, the big loser--the loser in fact--was Napster and it's still-born Do the math promotion. The company's new effort to derail the iTunes + iPod juggernaut has utterly flopped as their SuperBowl placed dead last--No 55.

In related news, Apple posted QT version of the Pepsi / iTunes ads here.

Editor's note: So, are we finally rid of Napster? Well, chances are they had enough funding in place before this fiasco to keep things going for another "X" months.

Nevertheless, me thinks the writing is on the wall.

What's your take?