What he's really saying
January 23rd 2008
SeattlePi is running a "textual analysis" and comparison piece on Steve Jobs Macworld keynote address (cached stream) and Bill Gates CES appearance.
Jobs' 2008 [word usage] shows how the main focus of his keynote shifted back to Macs, at least compared with last year's iPhone unveiling, which clearly dominated the 2007 Macworld keynote. Adjectives such as "amazing" and "great" remain staples of his language, but he has apparently dropped his habit of saying "boom" repeatedly.
Here are the two tech genius' respective textual analysis scores:
Jobs
Avg Words / Sentence: 13.79
Lexical Density: 15.76
Hard Words: 3.18 percent
Gunning Fog Index: 6.79
Gates
Avg Words / Sentence: 18.23
Lexical Density: 24.52
Hard Words: 5.2 percent
Gunning Fog Index: 9.37
The speaker with the lower score(s) is considered to be more effective, generally speaking (ie fewer hard words).
Editor's note: There's no question that Steve's a great speaker, but as recipients the rest of us look a bit like "sound byte junkies"...
What's your take?
