Lionsgate to offer iTunes Digital Copy
March 10th 2008
Lionsgate, which already sells movies via the iTunes Store, has announced that it will begin including an iTunes Digital Copy of their films on DVDs, joining Twentieth Century Fox.
"We're excited that Lionsgate is delivering so many of their great films on DVD and Blu-ray with an iTunes Digital Copy," said the man named Cue, vice president, iTunes. "Now movie fans can easily transfer a copy of many Lionsgate films onto iTunes and bring it with them on their iPod or iPhone."
Just like movies purchased from the iTunes Store, an iTunes Digital Copy can effortlessly be transferred to iTunes and then viewed on a PC or Mac, iPod with video, iPhone or on widescreen television with Apple TV.
The first Lionsgate DVDs to debut with iTunes Digital Copy will be the special edition DVD and Blu-ray releases of Rambo (May 27), the latest installment in the popular action franchise starring Sylvester Stallone and The Eye (Summer), the supernatural thriller starring Jessica Alba.
Editors' note: The entertainment biz seems to be divided into two groups--those that progress (ie work closely with Apple) and everyone else...
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