Adobe attempts to pre-empt
April 3rd 2008
Earlier today we brought you the news that Adobe would offer Photoshop 64-bit on Vista first.
In a post dated yesterday, Adobe's John Nack delivers an extensive explanation and justification on why no one should freak over the issue.
Here's his bottom line:
64-bit computing is an important part of the Photoshop and Lightroom story going forward, but it's not a magic bullet and we're not going to oversell it as one. We're delighted to be offering a 64-bit-native Lightroom on both Mac and Windows now, and to deliver a 64-bit-native Photoshop on Windows as part of the next release. As for Mac x64, we'll continue working closely with Apple (just as we've been doing) to make the transition as quickly and efficiently as possible.
Here are some interesting sound bites:
• If you think it feels great to beat Aperture to the punch here, you're right. :-) [Ed--from the first paragraph of his post]
• Writers gin up controversy about Apple vs. Adobe, portraying this as a case of some tit-for-tat ("This one time, Steve wouldn't play golf with Shantanu, so Adobe is sulking!")
• Adobe gets castigated for "dragging its feet" on Cocoa/x64. This charge will be inevitable, I suppose...
• We start hearing all about "Cocoa Über Alles"--about how Adobe should have known that Cocoa is the One True Way™ and should have started the move years ago.
So to add my own summary--Nack's saying that their relationship with Apple is fine, 64-bit isn't that important anyway, that they're doing everything they can to bring 64-bit Photoshop to the Mac and blame really isn't valid concept regarding this issue.
Do you believe him?
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