Report: Apple looking for original TV content, considered Time Warner purchase


Financial Times report via 9 to 5 Mac:

The Financial Times is reporting that Apple considered a buyout of Time Warner late last year, with Apple executive Eddy Cue raising the idea at a meeting with Time Warner's head of corporate strategy, Olaf Olafsson. The idea of bid was very much tentative and did not enter serious negotiations involving Tim Cook, according to the report. However, Apple is still interested in acquiring media company talent and sources indicate the company is ramping spending on original content: "several hundred million dollars a year".

Sounds like it wasn't very serious, but not sure what Apple would do with cable and broadband company. That's well outside of Apple's area of operation. Perhaps there was talk of acquiring content creation divisions such as HBO or Warner Brothers.

Either way, seems Apple wants to be a player in the original content business.