Apple announces new TV app


Apple today make a few Apple TV announcements. One is a new TV app that aims to make accessing and discovering TV content easier.

Watch Now: Watch Now is where viewers will see their collection of available shows and movies from iTunesĀ® and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch.

Up Next: Users can enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases -- all presented in the order they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off.
Recommended: Viewers can explore a great selection of curated and trending shows and movies, including collections handpicked by Apple's curators, and dedicated categories and genres such as kids, sci-fi and comedy.

Library: Viewers can access their entire collection of iTunes movies and TV shows that they have rented or purchased on iTunes.

Store: If users are looking for something new, they can check out the Store to discover great new content across video services that they have not yet downloaded or are not yet subscribed to, along with the latest releases on iTunes.


Also announced were more improvements for Siri. Siri can now bring up live sports and news content, for example, from partner apps.

Lastly, Apple updated its plans for the already announced single sign-on feature, which will allow you to sign in once with your cable credentials to activate across all apps. This feature and the announced TV app is expected in December.