March 16th 2017
By Mike Flaminio
Inside of the Amazon App for iOS, there will be a microphone icon near the top of the screen that you can press to call up Alexa. You'll be able to ask the assistant almost anything you'd normally be able to ask through a device like the Echo. That includes everything from having it make purchases for you, look up facts, or control smart home products.
The feature is a part of Amazon's main app and is rolling out to customers over the coming days. Similar to Siri, Alexa can field a number of questions and requests. Unlike Siri, however, Alexa requires you to launch the Amazon app rather than embedded throughout the device.