March 21st 2005
By Mike Flaminio
MacDailyNews (MDN) has been expunged from this pundit's bookmarks. Their use of pop-under advertising has simply become too annoying.
As the site plainly admitted, a cookie generated by the site limits the number of pop-under ads to one every 24 hours. There are days when I've seen more, but one is the general rule. However, a couple dozen Mac sites offer nearly identical content and manage to put bread on the table without resorting to such unwashed advertising tactics. So, why suffer even a single moment's annoyance?
Also, though the problem appears inconsistently, MDN chokes Safari (ie 41 of 43 items and then hangs) with some regularity. This problem can be fairly annoying as it prevents Safari from loading other sites in other windows. Again, not a big deal and perhaps not directly MDN's fault (other sites don't have this problem). Nevertheless, why be bothered?
And, of course, MDN does offer an RRS feed and if you use NetNewsWire, which I highly recommend, for example, opening the odd article in a tab in that application will expose you to zero pop-under ads.
Perhaps if enough of us decide that pop-unders aren't acceptable, period, MDN will change its tune. Until then here's one reader that's taking his ad impressions and walking...
What's your take?