Report: Twitter working on Apple TV app for NFL streaming


Twitter won the bid for rights to stream Thursday night NFL games. The move has been one of several sports-related streaming deals.

The New York Times:

Since April, Twitter has signed a series of live-streaming deals, including with Wimbledon, CBS News, the National Basketball Association, Major League Baseball, the National Hockey League and Pac-12 Networks. Twitter is also in discussions with other organizations, including Major League Soccer and the Professional Golfers Association, for similar agreements, according to people briefed on the talks.

This is interesting venture by Twitter. It makes some sense since Twitter gets heavy activity during live events, particularly sports. There's probably something there to leverage, in addition pulling in more traffic and users.

With the deal, reportedly Twitter is looking to stream beyond conventional apps.

To bolster the effort, Twitter is in talks with Apple to bring the Twitter app to Apple TV, which would potentially let millions of Apple TV users watch the streaming N.F.L. games, according to the two people briefed on the discussions.