Inside look at Apple News
October 25th 2018
The New York Times has an interesting feature on how Apple curates articles for its News app.
Apple has waded into the messy world of news with a service that is read regularly by roughly 90 million people. But while Google, Facebook and Twitter have come under intense scrutiny for their disproportionate â€" and sometimes harmful â€" influence over the spread of information, Apple has so far avoided controversy. One big reason is that while its Silicon Valley peers rely on machines and algorithms to pick headlines, Apple uses humans like Ms. Kern.
For one, Apple's editors seem to be selecting a mix of stories to present to give a balanced wide appeal. Most important, though they review different sources to find the best to link. The evaluation is who, from their point of view, offers the best reporting, not just which article gets the most clicks.
