Apple Music TV streams 24/7 music videos


Apple has launched a new feature of Apple Music called Apple Music TV. The feature is a part of Apple Music subscription and streams music videos. The videos are programmed for viewing, so no on-demand. Apple says the service will feature "exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests"

Apple Music TV launched Monday for U.S. residents.

Variety:

The service premiered Monday morning (Oct. 19) with a countdown of the top 100 all-time most-streamed songs in the U.S. on Apple Music. On Thursday (October 22), it will celebrate the upcoming release of Bruce Springsteens’s â€"Letter to You” album with an â€"all day Bruce takeover” featuring music-video blocks of his most popular videos, an interview with Zane Lowe, anchor of Apple Music’s radio station, and a special livestream fan event.

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It will also have two exclusive video premieres on Friday at 12 p.m. ET/9 a.m. PT, Joji’s â€"777” and Saint Jhn’s â€"Gorgeous”; the channel will premiere new videos every Friday at that time.